Sfoglia per Autore
Netnography to uncover the new aesthetic of the zoomie
2024 Beccanulli, Angela Antonia; Biraghi, Silvia; Gambetti, Rossella Chiara
e-Tourism and gastronomic culture. How brands are making consumers' mouth water in digital experience
2023 Beccanulli, Angela Antonia; Biraghi, Silvia; Gambetti, Rossella Chiara
Qualitative research methods to capture emerging visual social media culture
2023 Beccanulli, Angela Antonia; Biraghi, Silvia; Gambetti, Rossella Chiara
Corporate Brands going Plastic-free: building sustainable brands in dialogue
2023 Beccanulli, Angela Antonia; Biraghi, Silvia; Gambetti, Rossella Chiara
Theorizing zoomie technoculture: embodied netnography to capture the connected self
2023 Gambetti, Rossella Chiara; Biraghi, Silvia; Beccanulli, Angela Antonia
Beyond the craze: depicting the NFTs’ cultural and market ecosystem
2023 Biraghi, Silvia; Gambetti, Rossella Chiara
An Analysis of Consumers’ Thrifting Practices as an Act of Eudaimonia
2023 Milanesi, Letizia; Biraghi, Silvia; Gambetti, Rossella Chiara
From brand activism to branded activism: what happens when culture and market collide?.
2023 Biraghi, Silvia; Gambetti, Rossella Chiara
Influencers and Creators. Business, Culture and Practice
2023 Kozinets, Rv; Gretzel, U; Gambetti, Rossella Chiara
Branded activism: Navigating the tension between culture and market in social media
2023 Gambetti, Rossella Chiara; Biraghi, Silvia
Agentic netnography
2022 Gambetti, R. C.; Kozinets, R. V.
New practices of self-presentation: the emerging aesthetics of Zoomie
2022 Beccanulli, A. A.; Biraghi, S.; Gambetti, R.
Zoom photo taking as a new trend in gastronomy smart tourism
2022 Beccanulli, Angela Antonia; Biraghi, Silvia; Gambetti, Rossella Chiara
Integrated Stakeholders' Communication Management in B2C Context
2022 Beccanulli, A. A.; Biraghi, S.; Gambetti, R.
Cultural branding in hardships: when branded activism nurtures a clash between culture and market
2022 Gambetti, Rc; Biraghi, S
Netnography Unlimited. Understanding Technoculture Using Qualitative Social Media Research
2021 Kozinets, Rv; Gambetti, R
Zoom photo-taking as a new trend in gastronomy e-tourism
2021 Beccanulli, Angela Antonia; Biraghi, Silvia; Gambetti, Rossella Chiara
Consuming post-truth in the time of technoculture
2021 Kozinets, R.; Gambetti, Rossella Chiara; Biraghi, Silvia
In the public interest. Netnography to impel policy and regulatory change
2021 Kozinets, Rv; Gambetti, Rossella Chiara; Gretzel, U; Suarez, M; Renzulli, C
Netnography, digital habitus, and technocultural capital
2021 Gambetti, Rossella Chiara
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