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Data di pubblicazione Titolo Autore(i) File
1-gen-2024 Netnography to uncover the new aesthetic of the zoomie Beccanulli, Angela Antonia; Biraghi, Silvia; Gambetti, Rossella Chiara
1-gen-2023 Beyond the craze: depicting the NFTs’ cultural and market ecosystem Biraghi, Silvia; Gambetti, Rossella Chiara
1-gen-2023 An Analysis of Consumers’ Thrifting Practices as an Act of Eudaimonia Milanesi, Letizia; Biraghi, Silvia; Gambetti, Rossella Chiara
1-gen-2023 From brand activism to branded activism: what happens when culture and market collide?. Biraghi, Silvia; Gambetti, Rossella Chiara
1-gen-2023 Influencers and Creators. Business, Culture and Practice Kozinets, Rv; Gretzel, U; Gambetti, Rossella Chiara
1-gen-2023 Qualitative research methods to capture emerging visual social media culture Beccanulli, Angela Antonia; Biraghi, Silvia; Gambetti, Rossella Chiara
1-gen-2023 Corporate Brands going Plastic-free: building sustainable brands in dialogue Beccanulli, Angela Antonia; Biraghi, Silvia; Gambetti, Rossella Chiara
1-gen-2023 Theorizing zoomie technoculture: embodied netnography to capture the connected self Gambetti, Rossella Chiara; Biraghi, Silvia; Beccanulli, Angela Antonia
1-gen-2023 e-Tourism and gastronomic culture. How brands are making consumers' mouth water in digital experience Beccanulli, Angela Antonia; Biraghi, Silvia; Gambetti, Rossella Chiara
1-gen-2023 Branded activism: Navigating the tension between culture and market in social media Gambetti, Rossella Chiara; Biraghi, Silvia
1-gen-2022 Agentic netnography Gambetti, R. C.; Kozinets, R. V.
1-gen-2022 New practices of self-presentation: the emerging aesthetics of Zoomie Beccanulli, A. A.; Biraghi, S.; Gambetti, R.
1-gen-2022 Zoom photo taking as a new trend in gastronomy smart tourism Beccanulli, Angela Antonia; Biraghi, Silvia; Gambetti, Rossella Chiara
1-gen-2022 Integrated Stakeholders' Communication Management in B2C Context Beccanulli, A. A.; Biraghi, S.; Gambetti, R.
1-gen-2022 Cultural branding in hardships: when branded activism nurtures a clash between culture and market Gambetti, Rc; Biraghi, S
1-gen-2021 Branding beyond product: the strange case of anti-surveillance camouflage Gambetti, Rossella Chiara; Biraghi, Silvia; Kozinets, R. V.
1-gen-2021 La relazione tra marca e consumatori migranti: una visione introspettiva” Biraghi, Silvia; Beccanulli, Angela Antonia; Gambetti, Rossella Chiara
1-gen-2021 Launching a Small Business Venture as an Act of Eudaimonia Biraghi, Silvia; Gambetti, Rossella Chiara; Dalli, Daniele
1-gen-2021 Zoom photo-taking as a new trend in gastronomy e-tourism Beccanulli, Angela Antonia; Biraghi, Silvia; Gambetti, Rossella Chiara
1-gen-2021 Consuming post-truth in the time of technoculture Kozinets, R.; Gambetti, Rossella Chiara; Biraghi, Silvia
Mostrati risultati da 1 a 20 di 127
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