Sfoglia per Autore Olivieri, Mirko
Digital corporate communication in the Covid-19 disinformation scenario: An analysis of social media management strategies
2023 Olivieri, Mirko; Mäkelä, R. M.; Romenti, S.; Luoma-aho, V.
New contact methods in start-ups’ selling process
2023 Cantu', Chiara Luisa; Hu, Lala; La Rocca, Antonella; Olivieri, Mirko
How have travelers’ needs evolved because of the COVID-19 pandemic? Corporate reputation building in tourism industry on digital platforms
2023 Olivieri, Mirko; Colleoni, Elanor; Bonaccorso, Giuseppe
The role of strategic communication in driving marketing-decision making
2023 Anzivino, Alessia; Hu, Lala; Olivieri, Mirko
Dynamically adapting to the new normal: unpacking SMEs’ adoption of social media during COVID-19 outbreaks
2023 Hu, Lala; Olivieri, Mirko; Rialti, R.
Nuove strategie di Humanistic Management per le imprese del Made in Italy
2023 Cantu', Chiara Luisa; Fiocca, Renato; Hu, Lala; Lucarno, Martina; Olivieri, Mirko; Tzannis, Alessandra
How Digital Channels Enhance Firm Internationalization: An Explorative Study on Space Tech Startups
2023 Olivieri, Mirko; Hu, Lala; Cantu', Chiara Luisa
Dynamic capabilities in the internationalisation process: A study on fintech startups
2023 Hu, Lala; Olivieri, Mirko; Wang, Nuo; Corsaro, Daniela
The acceleration of digital communications in the durable goods industry. A study on white goods firms after COVID-19
2023 Hu, Lala; Olivieri, Mirko
China's long-haul travel experiences
2022 Hu, Lala; Olivieri, Mirko; Wen, Jun
The innovative logics of digital manufacturing: The case study of 3DiTALY.
2022 Corsaro, Daniela; Olivieri, Mirko
Relationship selling and marketing automation during the Covid-19 pandemic: A cross-sectional analysis
2022 Corsaro, Daniela; Maggioni, Isabella; Olivieri, Mirko
A text mining approach for CSR communication: An explorative analysis of energy firms on Twitter in the post-pandemic era.
2022 Rocco, Mazza; Zavarrone, Emma; Olivieri, Mirko; Corsaro, Daniela
La diffusione delle fake news in ambiente digitale: i rischi per le imprese e le strategie di contrasto
2022 Olivieri, Mirko
“I am impressed by how quickly they changed”: The impact of CSR communication initiatives during Covid-19 among Millennials in Italy
2022 Colleoni, Elanor; Olivieri, Mirko; Romenti, Stefania; Murtarelli, Grazia
How relationships foster the internationalization of startups in the space tech industry
2022 Cantù, Chiara; Hu, Lala; Olivieri, Mirko
Sales and marketing automation in the post-Covid-19 scenario: Value drivers in B2B relationships
2021 Corsaro, Daniela; Maggioni, Isabella; Olivieri, Mirko
Cultura alta o cultura bassa? Un’indagine sui consumi culturali degli immigrati in Italia
2021 Massi, Marta; Olivieri, Mirko; Piancatelli, Chiara
SMEs’ accelerated adoption of social media in B2B markets during Covid-19
2021 Hu, L.; Olivieri, M.; Rialti, R.
How to Leverage Digital Marketing in B2B: A Study on Italian SMEs During the Covid-19 Outbreak
2021 Hu, Lala; Olivieri, Mirko
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