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Sfoglia per ???browse.type.metadata.subjectErc2011???  SH1_8 - Consumer choice, behavioural economics, marketing

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Data di pubblicazione Titolo Autore(i) File
1-gen-2011 A communication-based conceptual mapping of the supply chain and its link with corporate reputation Gambetti, Rossella Chiara; Giovanardi, Mattia
1-gen-2007 A proposal for the latent segmentation analysis Boari, Giuseppe; Cantaluppi, Gabriele
1-gen-2011 A Structural Equation Model Proposal for evaluating Visitor Satisfaction at an Exhibition Cantaluppi, Gabriele; Bianchi, B; Piraina, D; La Placa, F.
1-gen-2013 A value perspective on relationship portfolio Corsaro, Daniela; Fiocca, Renato; Hennenberg, Stephan; Tunisini, Annalisa
1-gen-2023 The acceleration of digital communications in the durable goods industry. A study on white goods firms after COVID-19 Hu, Lala; Olivieri, Mirko
1-gen-2017 Access to modern energy: A review of barriers, drivers and impacts Bonan, Jacopo Daniele; Pareglio, Stefano; Tavoni, Massimo
1-gen-2020 Achieving cultural relevance in technomediated platforms: instant cultural branding and controversial clicktivism Biraghi, Silvia; Gambetti, Rossella Chiara; Beccanulli, Angela Antonia
1-gen-2019 Acquisti e clienti business Guercini, S.; Tunisini, Annalisa
1-gen-2019 Activationism: how tobacco marketers hacked global youth culture Kozinets, Rv; Gambetti, Rossella Chiara; Suarez, M; Dewhirst, T.; Gretzel, U.; Renzulli, C.
1-gen-2019 Actor Engagement in Service Ecosystems: Innovating Value Co-Creation in Food Retail Sebastiani, Roberta; Montagnini, Francesca
1-gen-2010 Actor Network Picture and Networking Activities in Business Networks: An Exploratory Empirical Study Corsaro, Daniela; Ramos, C; Henneberg, S.; Naudè, P.
1-gen-2011 Actor network pictures and networking activities in business networks: An experimental study Corsaro, Daniela; Ramos, Carla; Henneberg, Stephan; Naudè, Peter
1-gen-2010 Actors Network pictures and networking activities in business network: An exploratory study Corsaro, Daniela; Ramos, C.; Henneberg, S.; Naudè, P.
1-gen-2017 Adaptation and validation of a Chinese version of patient health engagement scale for patients with chronic disease Zhang, Yaying; Graffigna, Guendalina; Bonanomi, Andrea; Choi, Kai-Chow; Barello, Serena; Mao, Pan; Feng, Hui
1-gen-2016 Adding store to web: migration and synergy effects in multi‑channel retailing Fornari, Daniele; Fornari, Edoardo; Grandi, Sebastiano; Menegatti, M.; Hofacker, C.
1-gen-2014 ADOPTING/REJECTING SERVICE INNOVATION: A COMMUNICATION ISSUE Sebastiani, Roberta; Corsaro, Daniela; Mele, Cristina
1-gen-2015 Adopting/Rejecting Service Innovation: A communication Issue Sebastiani, Roberta; Corsaro, Daniela; Mele, Cristina
1-gen-2022 ADV at the time of COVID-19, Brain effect between emotional engagement and purchase intention Sansone, Martina; Balconi, Michela
1-gen-2017 Advancing a Citizenship Approach to Corporate Branding: A Societal View Biraghi, Silvia; Gambetti, Rossella Chiara; Schultz, Don Edwards
1-gen-2013 ADVANCING IMC AS AN ORGANIZATIONAL PARADIGM AND CORPORATE BRANDING AS A GOVERNANCE MODEL: CO-CREATION AS THE WAY FORWARD Gambetti, Rossella Chiara; Biraghi, Silvia
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